I didn’t learn this
from a course.
I learned it from losing sleep.

[Opening paragraph: Describe where you started. Be specific. A place, a moment, a decision. The more concrete this is, the more founders will trust everything else on this page. Aim for 3–4 sentences.]

I didn’t have a safety net or a mentor who’d done it before. I had a problem I needed to solve and not enough money to solve it the slow way. So I figured it out. Made mistakes that cost real money. Had the conversations that kept me up at night. And somewhere in that process, I got good at something most advisors only talk about in theory: understanding why businesses bleed, and how to make them stop.

I started Alt Business because I kept meeting founders who were smart, capable, and completely stuck inside problems they couldn’t see clearly. Not because they weren’t trying. Because nobody had ever helped them look at their business the way I’d learned to look at mine. The kind of looking that starts with the numbers but doesn’t stop there.

BrightCEO came out of a different question: what does it actually take to build something you can lead well, not just survive? [1–2 sentences about what BrightCEO does and who it serves.]

What I do now is straightforward, even if the work isn’t. I sit with founders, look honestly at their businesses, and help them make the changes that actually matter. Not a framework dropped on top of your situation. The real thing, built for you.

I work with a small number of clients at a time. That’s deliberate. This kind of work requires real attention, and real attention can’t be scaled into a package.