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Things I had to learn
before I could say them.
Not a content strategy. Not a personal brand exercise. Just things I think about, things I've been through, and things I wish someone had told me earlier.
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Profit Philosophy — Featured
The number your business actually runs on (it's not revenue)
Most founders track revenue like it's the answer. It isn't even the right question. The number that tells you whether your business is healthy, whether it can survive a slow month, whether you can take a salary without guilt, is something different. Most founders don't look at it often enough.
Read →Jan 2026
Why founders are the last to know when something is wrong
Founder Empathy
Dec 2025
The year I nearly destroyed what I spent five years building
Honest Journey
Nov 2025
Building a business that doesn't require you to disappear into it
Intentional Life
Oct 2025
Profit is not a reward for hard work. It's a structural outcome.
Profit Philosophy
Sep 2025
What I told myself in year three that almost cost me everything
Honest Journey
Aug 2025
The founder trap: busy, broke, and convinced it's going to turn around
Founder Empathy
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